News: Mar 27
This new flavoured spirit will launch in April 2019. It will be available throughout Las Iguanas.
Due to the continuing enthusiasm for gin across the consumer market, Las Iguanas are investing in creating a tropical gin. This will secure residency across all 54 of their restaurants. The Gin delivers strong flavours on the palate. You will taste mango, soursop, grapefruit, coconut and lemon. The Gin will feature as a signature serve alongside their extensive cocktail menu.
Las Iguanas are very clear that they recognise the success of the Gin spirit category and when launching their own gin they wanted to create a gin that would break the boundaries of the current market. Deviate away from existing trends. Poetic License answers the brief. The gin is a bold tropical liquid with big flavours that derive from fruits native to the Americas and Caribbean.
Luke Neale, Head of Bar Operations & Beverage Development for Las Iguanas stated, ‘Poetic License are one of the most unique distilleries around and produce some really whacky but authentic flavours. We want a house gin that resonateds with our brand. We also want our consumers to quickly relate this back to us, and we knew Poetic License would be able to master this’.
We produce innovative and eccentric tastes in the gin industry. Previous libations have included a Tutti Frutti gin, Sweet Bell Pepper and Naga Chili gin and Strawberry and Cream gin, which has been awarded gold in the Spirits Business awards.
Managing Director of Poetic License Distillery, Mark Hird, said ‘working with Las Iguanas is a really exciting venture for us more over it gives us a prime opportunity to get creative and experiment with some big flavours, which is what Poetic License is all about.
‘Anybody who loves Las Iguanas food and drink is really going to be excited about this spirit. We’ve worked really hard to ensure this drink resonates with both brands.’
The tropical spirit is the distillery’s newest invention and is set to launch through Las Iguanas in April 2019. It will be available to buy through the Poetic License Distillery website, at iguanas.co.uk and at all Las Iguanas restaurants.
Buy Poetic Licence & Las Iguanas Tropical Gin here
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